SOLUM Newton E-Paper 32

Unlock new ad revenue
across every space
in your store.

What if your store had far more ad space than you think?
No wiring, no printing, no permanent installation.
Just place Newton E-Paper 32" — and that space starts working for you.

Contact us See what you can earn →
Newton E-Paper 32 inch elevation view
Zero Electricity Cost Over 1 Year on a Single Charge Ultra-light at Just 2.3kg Cable-free, Install Anywhere 16:9 Poster-ready 12.4mm Bezel Edge-to-edge Look Full-color Impact
Newton E-Paper 32 inch
Retail shelf
What Newton E-Paper 32" is for

Exactly the space where brands need to be.

Brands want to outshine competitors at the shelf — with more visibility, more information, and more control. Newton E-Paper 32" makes it possible. An ultra-low-power digital POP that covers every gray zone in your store.

It gives brands a flexible, remotely managed digital ad unit right where they need it most. And it gives retailers a new revenue stream from space they already own — but haven't monetized yet.

Brands & CPG
Need to stand out at the shelf.
→
Newton E-Paper 32"
The missing piece in your in-store media mix.
→
Retailers
Already own the space. Now own the revenue.
The Opportunity

The gap is the opportunity.

In-Store Retail
Online Retail
Consumer Spending
~80%
20%~
Retail Media Budget
0.5%
~99.5%
Source: Capital One Shopping · Source: Adtelligent
The untapped revenue in retail.

In-store captures 80% of consumer spending — yet receives only 0.5% of retail media budgets. The retailers who turn that in-store space into ad inventory first will capture the brand dollars waiting to be spent.

The Problem

What's been holding it back?

In-store advertising has relied on paper and digital signage for decades.
Both leave gray zones untouched, turning potential ad space into dead space.

📄

Paper posters: fragile, manual, and inflexible

Every promotion requires printing, logistics, and manual installation. Posters tear, fade, and become outdated quickly — creating constant operational overhead.

⚡

Digital signage: costly, complex, and hard to scale

Displays require power, installation, and ongoing maintenance. High-traffic retail spaces without electrical infrastructure often remain unused.

But what if a new display could let you run ads
effortlessly — anywhere in your store?
The Impact

1. Monetize every space.

High-traffic spaces that were too costly for digital signage and too inflexible for paper — don't leave them unmonetized.
Every wall, every aisle, every surface — now ad inventory.

Newton E-Paper 32 inch slim profile
16.4 mm slim. Fits any space.
Just 2.3 kg. Place it anywhere.
Battery-powered. No wiring needed.
Entrances and escalators
01

Where wiring was never an option

Entrances, escalators, parking areas, etc.

Glass walls and overhead endcaps
02

Where heavy screens were a safety risk

Glass walls, overhead endcaps, checkout zones, etc.

Island fixtures and promotional shelves
03

Where layouts change constantly

Island fixtures, promotional shelves, etc.

2. Place without limits.

Mount it, move it, remount it — with standard VESA and a range of accessories, you can create ad placements wherever your next opportunity is.

Ceiling Mount
Ceiling Mount
Easel Stand
Easel Stand
Floor Stand
Floor Stand
Endcap Mount
Endcap Mount
Top Mount
Top Mount
Shelf-edge Mount
Shelf-edge Mount

3. Digitize every print.

What used to take days of printing and manual labor now takes a single upload — with the flexibility to rotate ads by hour, by season, or by store.

Weekly brand promotions, simplified.

No more printing, hanging, and tearing down posters every week. Just upload once — done.

Paper poster
paper
Print
Print
Attach
Attach
Remove
Remove
Newton E-Paper 32
Newton E-Paper 32"
Upload

Consistent content across every store.

Rolling out promotions to every location used to take days. Now update all stores at once — from one dashboard.

Before
Manual rollout store by store
Before: Manual rollout store by store
Newton E-Paper
One upload, every store, instantly
Now: One upload, every store, instantly

Activate multi-slot ads from one display

One screen, but never one message. Schedule ads on any cycle you choose — by hour, event, or season. Newton E-Paper 32" turns a single static display into a fully dynamic ad slot.

10:00
14:00
18:00
Morning ad
Lunch ad
Dinner ad

Multiple Ads,
One Schedule.

4. Build a trustworthy shelf.

Video Draws Customers In.
E-Paper Closes the Sale.

In-store video is effective at attracting attention and guiding shoppers toward your product. At the shelf, those shoppers look for information to make a confident choice. Newton E-Paper delivers that clarity — always on, at eye level, at the moment it matters.

In-Store Video Captures
Attention
Approaches Shelf Drives
Shelf Traffic
Newton E-Paper Product Info
& Trust
Purchase Conversion
Completed

Want the full technical specifications before running the numbers?

Download Spec Sheet
ROI Calculator

See what Newton E-Paper 32" can earn for you.

Enter your store details and see the projected impact. Turn poster walls into a recurring revenue stream.

Installation
$
$
Ad Revenue
$
Estimated annual potential
Annual ad slots (total)
146,000
Estimated annual ad revenue
$219,000
Annual software cost
$6,000
Net annual revenue
$213,000
Hardware investment
$50,000
Payback period
3 months

Estimates based on industry-average ad rates. For illustrative purposes only. Actual results may vary depending on ad sales conditions.

Contact us
How It Works

Manage every display from your phone or browser.

Three key features to manage your store content with ease.

01

Upload content

Upload from mobile or import a file. App auto-crops to 16:9 and applies SOLUM color processing. Save to library for reuse across campaigns.

02

Schedule & rotate

Register up to 10 images per display. Set exposure time per slot. Content cycles automatically — no one needs to touch the display.

03

Roll out campaigns chain-wide

One action deploys to every display in every store. Unified promotions go live simultaneously, nationwide.

Aims mobile app

Full visibility across every store.

The Aims dashboard gives HQ real-time status on every display — network connection, battery level, recent update history, and active content — all in one view.

Network status per display — connected, offline, low battery
Content log — who updated what, when, on which display
Scheduled deployment — queue campaigns in advance
Multi-store grouping — manage regions independently
Download on the App Store GET IT ON Google Play
Local Mode

BLE + NFC — no Aims account required

Ideal for small operators. Bluetooth and NFC-based control, no cloud account needed. Full content management without additional infrastructure.

Business Mode

Aims SaaS — multi-store management

Existing SOLUM ESL customers connect instantly with zero additional infrastructure. Dashboard-based control, remote deployment, full audit logging across all locations.

Technology & Sustainability

The engineering behind the efficiency.

~400 days of battery life isn't a marketing claim. It's the result of SOLUM's proprietary display technology — verified performance that redefines what's operationally possible in retail.

Battery Efficiency — Backed by ESL leadership

SOLUM’s advanced display engineering stabilizes EPD images more than twice as fast as conventional methods — approximately 40 seconds versus 83 seconds — while using 30%+ less power. That combination enables ~400-day battery life at scale.

2×
faster image optimization (≈40s vs 83s)
30%+
higher power efficiency

Sustainability — three measurable contributions

Newton reduces environmental impact in ways that can be reported against retailer ESG commitments.

⚡
0.00W standby — no continuous electricity consumption
🔌
No power cable — no ongoing electrical infrastructure required
♻️
Replaces paper posters — print waste and delivery logistics eliminated
Red Dot Design Award 2026

Recognised for functionality, aesthetics, usability, and sustainability —
the four criteria that matter in retail environments.

Unlock new value across every space in your store.

Ready to put your walls to work?

Talk to a SOLUM specialist. We'll map Newton to your store footprint, walk through the onboarding timeline, and show you the revenue potential for your network.

Contact us

Specifications are subject to change without prior notice. Actual performance may vary depending on installation conditions and usage scenarios. Images are for illustrative purposes, may have been created using generative AI, and may differ from the actual product. Comparative claims reflect SOLUM internal analysis based on competitor data at launch and may change over time. ROI estimates are for illustrative purposes only and do not constitute a guarantee of actual results. Product thickness: 16.4 mm · Weight: 2.3 kg · Bezel: 12.4 mm · Battery: 10,000 mAh · Battery life: approx. 400 days at 1 update/day · Standby: 0.00W · Resolution: 1,440×2,560 px · VESA: 200×200 mm · AC VCOM stabilisation: approx. 40 sec vs. DC VCOM approx. 83 sec · Power efficiency improvement: 30%+.